Guides for local businesses.
Websites, Google, social and AI search, explained by the team that runs them for our clients.
What a salon, gym or coaching institute website should contain
A practical page by page list for salons, gyms and coaching institutes: what visitors look for first, how bookings and demo classes work, and what to update every month.
· 3 min read
All guides
How much should a local business spend on Facebook and Instagram ads?
There is no magic number, but there are sensible ways to start. Here is how to set a budget, who pays whom, what an ad should point to, and when to stop.
· 3 min read
Restaurants: your own website or Zomato and Swiggy?
Aggregators bring orders but take a cut and keep the customer. Here is what they cost beyond commission, what a restaurant website should hold, and how to move guests to your own channel.
· 3 min read
Local SEO for clinics and dentists in India
How patients find a clinic on Google Maps, what to put on your profile and website, and how to handle reviews and claims carefully under India's advertising rules for doctors.
· 4 min read
Local SEO and AEO: what is the difference, and which first?
Local SEO gets you into the list of results near customers. AEO gets your pages used when an AI gives a direct answer. Here is how they overlap, what a month of work looks like, and when it is too early to pay.
· 3 min read
How to get your local business recommended by ChatGPT and Google AI
More people now ask an AI tool for a nearby business instead of scrolling a list of links. Here is what these tools read, what to check on your own business, and what does not work.
· 4 min read
WhatsApp Business or a website: which does a small shop need?
WhatsApp Business is great for talking to customers. A website is how new customers find you. Here is where each one stops, and how to join them.
· 3 min read
How to get more Google reviews and reply to them
Reviews help customers decide who to call. Here is how to ask without being pushy, a WhatsApp message to send, how to reply to good and bad reviews, and what Google does not allow.
· 3 min read
How to set up and verify your Google Business Profile in India
A step by step guide to claiming or creating your Google Business Profile, choosing the right verification method, and avoiding the mistakes that get profiles suspended.
· 4 min read
Is a free website really free? What to ask an agency
A free website is paid for somewhere else, usually in a monthly fee. Here are the questions to ask before you sign, and what we put in writing ourselves.
· 3 min read
Do I need a website if I already have Instagram?
Instagram is a good shop window, but it is rented space. Here is what it cannot do for a local business, when it is enough, and how a website and Instagram work together.
· 3 min read
How much does a website cost for a small business in India?
Quotes for a small business website in India run from a few thousand rupees to lakhs. Here is what the money buys, what comes after launch, and how to compare two quotes.
· 4 min read
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