Website and search terms, in plain words.
The words agencies use, and what they mean for a local business.
- AEO (answer engine optimisation)
- Shaping your pages so that AI assistants and search answers can quote them: a clear question, then a direct answer. It sits beside local SEO, it does not replace it.
- Local SEO
- Improving how your business shows up on Google Search and Maps when people search for something in your area.
- Google Business Profile
- The free listing that shows your business on Google Search and Maps: name, address, hours, photos, posts and reviews.
- NAP (name, address, phone)
- Your business name, address and phone number. They should read the same on your website, your profile and every directory.
- Citation
- A mention of your business name, address and phone number on another website or directory.
- Schema markup
- Code on a page that tells search engines what the page is about, such as your business details or a list of questions and answers.
- Meta title and meta description
- The headline and the short summary that can appear for your page in search results.
- SSL certificate
- What makes a site load over https and shows the padlock. It encrypts the connection between a visitor and your site.
- Hosting
- The computer service that keeps your website online and available to visitors.
- Domain name
- Your web address, such as yourbusiness.in. You register it and pay for it, so it stays in your name.
- Backup
- A saved copy of your website, so it can be restored if something breaks.
- Ad spend
- The money you pay Meta or Google to show your ads. It is separate from what you pay someone to set up and manage them.
- DPDP Act
- India's Digital Personal Data Protection Act, 2023. It sets rules for how businesses collect and use personal data, such as a name and phone number from an enquiry form.
Read next.
- Local SEO and AEO: what is the difference, and which first?Local SEO and AEO solve different problems. Here is which one to start with.
- How to set up and verify your Google Business Profile in IndiaSet up and verify your Google Business Profile so your listing shows in local search.
- Local SEO + AEO planOur Local SEO and AEO plan: Google listing, local search and AI answers, managed monthly.
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